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TITLE WOOD FRAGRANCE BY DSQUARED2

WOOD IS A DUAL PROJECT DESIGNED AROUND THE CHARACTERISTICS OF WOOD – STRONG AND STURDY, WITH A COMPLEX STRUCTURE THAT MAKES IT UNIQUE AND INIMITABLE – CREATING TWO NEW SCENTS, GREEN WOOD AND RED WOOD, THAT DEFINE THE CONTEMPORARY DSQUARED2 MAN AND WOMAN: SENSUAL, CONFIDENT IN THEMSELVES AND THEIR PERSONALITIES. YOUNG AND CAPTURING THE ZEITGEIST, THE PROTAGONISTS FOR THESE FRAGRANCES LIVE ON PASSIONS, GOOD VIBES AND AN IMPULSE TOWARDS WHAT’S NEW. THEY ARE LOOKING FOR A SOPHISTICATED ESSENCE THAT EXPRESSES THE AUTHENTICITY, DEPTH AND PASSION THAT DEFINES THEM.

THE CAMPAIGN

Models for dsquared2 fragrance dsquared2

FOR HIM

GREEN WOOD FOR HIM. A FREE SPIRIT FRAGRANCE, INTENSE AND VIGOROUS. IN GREEN WOOD, THE NEW MEN’S FRAGRANCE BY DSQUARED2, THE ENERGY OF LEMON AND THE AROMATIC FRESHNESS OF SANTOLINA ARE ENRICHED BY VIBRATING TOUCHES OF BOURBON PEPPER, ELEGANTLY SPICED. SOPHISTICATED WOODY NOTES OF CEDAR WOOD AND VETIVER ARE BLENDED WITH A RESINOUS ORIGINAL ACCORD, EVOKING A GENEROUS AND PRIMEVAL NATURE. THE DRYDOWN OFFERS A STRONG YET SIGNED SILLAGE, MELTING CYPRIOL, VIRILE AND SEDUCING, AMBROX, DEEP AND SENSUAL, AND MUSK, ENVELOPING AND LONGLASTING.

Products wood green for male dsquared2
Male model for green wood dsquared2

#D2WOOD

“FRAGRANCE IS A SENSORY EXPERIENCE THAT SAYS EVERYTHING ABOUT YOU AND YOUR PERSONALITY. IT IS THE MOST DISTINCTIVE AND INTIMATE ELEMENT BECAUSE IT MAKES YOU RECOGNIZABLE AND DIFFERENT IN A NON-DESCRIPT WAY. WE LOVE TO THINK ABOUT OUR NEW FRAGRANCE WOOD AS A SPECIAL ACCESSORY THAT IS PERSONAL AND DEFINES DSQUARED2 STYLE AND CHARACTER”, BY DEAN AND DAN CATEN

FOR HER

RED WOOD FOR HER. A SPARKLING AND AUDACIOUS PERFUME WITH A CONTEMPORARY SPIRIT. IN RED WOOD, THE NEW WOMEN’S FRAGRANCE BY DSQUARED2, SURPRISINGLY FRESH PINK PEPPER ACCENTS AND TOUCHES OF CRANBERRY REVEAL A NEW CRUNCHY AND IRRESISTIBLE FRUITY DIMENSION. REFINED AND TRANSPARENT NOTES OF LYCHEE HIGHLIGHT THE FEMININE CHARACTER OF THE VELVETY AND INTENSE ROSE AND MAGNOLIA ACCORD. IN THE DRYDOWN A MAGNETIC SILLAGE OF SOFT MUSK ENLIGHTENS THE VIBRANT AND SENSUAL NOTES OF CEDAR WOOD AND AMBERY WOODS

Female model for dsquared2 red wood
Products picture dsquared2 red wood fragrance

BACKSTAGE

Dean and Dan with a male model backstage wood campaign video cover